The Journey of a Brand
Jan 28, 2021, 12:43 AM
Rebrands can happen for a variety of reasons. The most likely ones including staying relevant to your audience, differing context, internationalization, or for company growth — the feel for something that represents the modern version of...
Switching To App Store Subscriptions
Aug 2, 2020, 7:54 PM
Are App Store subscriptions better than one-off in-app purchases?This post originally appeared on our blog.If you haven’t caught up on the previous posts, you might want to start there:How I got 2.3 million app downloads (without spending...
The App Review & Rating Playbook
May 26, 2020, 3:53 AM
The App Review & Rating ChecklistBest practices to get more reviews & higher star ratingsReviews and ratings have a huge impact on the success of an app. The major app stores have been open about the importance of reviews and...
Isolation, COVID-19 and the App Store
May 20, 2020, 5:57 PM
The effect of Coronavirus on my mobile appIf you haven’t already I recommend reading the previous posts to catch up on the story:How I got 2.3 million app downloads (without spending a cent on marketing)The ResurrectionTLDR; In 2013 I made...
The Resurrection — How I got 2.3 million app downloads
Dec 3, 2019, 7:12 PM
The Resurrection — How I got 2.3 million app downloadsUPDATE: The follow up is now available.Back in 2015 I published a blog post on how an app I made overnight reached 2.3m downloads in 18 months and was acquired.The response to the blog...
Experimenting With Pricing Lifted My App Revenue Almost 500%
Feb 20, 2019, 7:21 PM
Back in 2015, when Claire and I were thinking about going full time on Appbot, we decided to take a month off while Claire went holidaying in Japan. I decided to take some rest and relaxation, for about two days, before I talked myself...
Flexibility and choice is the future of work
Nov 25, 2018, 9:58 PM
Remote vs in office work is something I think about quite often. But a tweet recently prompted me give it some deeper thought.body[data-twttr-rendered="true"] {background-color: transparent;}.twitter-tweet {margin: auto...
Startups are a marathon
Jul 18, 2018, 4:12 AM
Photo by Mārtiņš Zemlickis on UnsplashWhen you start a company you have this huge vision of what you’d love it to be. But you know you can’t start a marathon by focusing on the finish line. Get through the first mile, then get to 5 miles,...
Feedback Driven Growth: A Process For Sustainable Growth
Apr 2, 2018, 9:18 PM
Everyone wants a silver bullet for growth. We all look for that amazing “growth hack” that will instantly drop millions of new users into our products.The tech press likes to talk about the unicorns who have hundreds of millions of users a...
How a 1 minute action could transform your product
Mar 28, 2018, 10:27 PM
How a simple interaction with a user can pay massive dividendsA year ago Apple allowed app developers to start replying to reviews. It was something many of us app developers had wanted for a long time.Recently, I got the chance to...
Has iOS 11 really affected star ratings?
Mar 16, 2018, 1:07 AM
We analyzed countless lines of data to find the answerRecently at Appbot, many app developers and product managers alike have been asking us how star ratings on the App Store have been impacted since the release of iOS 11.The general...