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“Customer Love” is a core value at Apptentive, and Valentine’s Day is always a big deal for our team. And although this year looks a little different than previous years, we still know how to celebrate in style! In 2015, Apptentive started...

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile...

For large consumer brands, 2021 is going to be the Year of the Fan. This year having a loyal and vocal fan base will be preconditions for thriving in today’s environment. Conversely, it’ll be clear if you don’t. If you don’t have an...

As an essential business that remained critical during the COVID-19 pandemic, Pilot Flying J relied on its mobile experience to provide a look into customer behaviors, needs, opinions, and feedback. They then used this data to inform their...

Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take...

The last year revolutionized how retailers think about online shopping and how it merges with the in-person, in-store experience. At this point, thousands of retailers have implemented some sort of buy online, pick up in-store (BOPIS)...

It’s common knowledge that loyalty programs work wonders to keep customers coming back time and time again. So, why is this? Mobile loyalty programs work because they: Retain and engage customers better: Gamification through points and...

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. As someone who...

COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. It has also changed how we interact with our favorite stores, restaurants, and service providers – even our healthcare providers....

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance...

Healthcare apps experienced a boom in 2020, with no signs of future slowdown. About 20 percent of all medical visits will be conducted via telemedicine this year, resulting in a financial value of more than $29.3 billion. Investment in...

Customer trust is everything and brand dependability is more important than ever, especially during unpredictable times. Customers need to trust brands to care about their physical wellbeing whether that’s in-store or through delivery...

2020 completely changed the way we approach digital product planning (pretty crazy since nothing else really changed in 2020, right?). Digital transformation is back to most companies’ top investment channels, remote product management is...

‘Tis the season for the 2020 App Store Connect holiday shutdown. Every year, Apple implements a code freeze on all mobile apps where no new app submissions or app update submissions will be processed. When is the App Store Connect holiday...

Almost everything in our digital world was questioned, if not flipped upside down, this past year. What hasn’t changed is the conversation around mobile marketing metrics. By and large, the typical mobile marketing reporting dashboard...

Earlier this month, McDonald’s announced their “Accelerating the Arches” growth strategy with three core focuses: digital, delivery, and drive thru. In August, Taco Bell released their “Go Mobile” concept designed to create a seamless,...

Thanksgiving has always been a very special holiday for Apptentive. Our team loves getting together with delicious food and good company. Since that’s not exactly possible with COVID, Apptentive pivoted internally and found different...

Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success. If...

Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success. If...

Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success. If...

We’re excited to announce that Apptentive has been placed on Deloitte’s Technology Fast 500™ – a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, and energy tech companies in North America for...

As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast,...

Digital transformation broadly encompasses how digital technology is integrated across a business, impacting how goods and services are developed, delivered, and received. The larger the company, the more individuals and teams take on...

This year has been interesting to say the least. With most companies transitioning to part-time (if not full-time) remote work, teams are being forced to be creative in the ways they communicate and work efficiently. For product managers,...

In 2020, Gap Inc.’s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. For...

As the weather gets colder and people brace for a potential second shutdown, mobile app marketing has never been more important. The reality of life during a pandemic means more screen time. More people are staying home and connecting with...

Mobile apps have completely changed the way rewards programs work to drive customer loyalty. They’re easy to use, completely customizable, convenient, and provide a more robust customer experience overall than any other channel. Most...

“Never forget that justice is what love looks like in public,” Cornel West, American philosopher and political activist. This election is the most important one of my lifetime. Despite that, many of our fellow citizens will not vote. Some...

Both downloads and engagement are equally in-focus for winning mobile apps. We talk a lot about how listening to and acting on customer emotion is key to retention and improving long-term ROI. Today, we shift the focus toward making your...

If you’re in digital product management, 2020 has been a roller coaster. Going back to basics to find inspiration has been one way expert product managers adjusted their strategies to meet rapidly-shifting consumer needs. Solving problems...

How would you act if you could predict when customers were ready to leave? For marketing leaders goaled on retention, growth, and customer experience, knowing how customers feel is as important as knowing what they think. Most large...

Surveying your mobile customers is a great way to find out more about who they are, what drives them back to your app, how they feel about your app, and what they’d like improved. Every customer has unique preferences, tastes, likes, and...