Adapty January update ⛄️
Feb 3, 2021, 8:24 AM
Price testing, SDK updates and more
How to run A/B test for mobile paywalls in Adapty?
Feb 1, 2021, 10:42 AM
Learn why Adapty A/B testing for paywalls is different and why it helps you +40% your revenue
How to create and configure in-app subscriptions on Android
Jan 27, 2021, 2:39 AM
Ultimate tutorial on how to get up and running with subscriptions for your Android app
How to price mobile in-app subscriptions
Jan 20, 2021, 4:56 AM
In an era of booming subscriptions, when your product is competing with Netflix and Spotify, an appropriate pricing strategy is essential.
Adapty December update ❄️
Jan 11, 2021, 2:22 PM
Cohorts, React Native & Unity SDK, Apple SMB program support.
Founder letter: 2020 review, pre-seed round and 500 Startups
Dec 31, 2020, 7:44 AM
Adapty raised $500K for pre-seed round and accepted to 500 Startups
Apple says you can’t use email lists for targeting anymore
Dec 27, 2020, 2:00 AM
App Store recently included sharing of email lists into its definition of tracking, thereby removing one of the last effective ways of pre-iOS 14 era.
SCA for in-app subscriptions. How it affects developers?
Dec 24, 2020, 6:45 AM
From 31.12.2020 all in-app purchases greater than €30 in EU will require bank confirmation.
The first time hackers attacked our servers
Dec 23, 2020, 10:13 AM
First time hacked
How to design paywall to pass review for App Store
Dec 22, 2020, 5:45 PM
80% of purchases are made via the first paywall, so it remains crucial in pursuit of working business model for a subscription-based app
Webflow + selfserved Ghost blog with Caddy
Dec 14, 2020, 11:25 AM
Run Webflow with Ghost blog with Caddy server
The Good, the Bad and the Ugly of the App Store commission cut
Dec 12, 2020, 5:58 PM
If your iOS apps make less that $1 million a year you are eligible for the new App Store Small Business Program allowing you to reduce sales cut from 30 to 15 percent starting January 1st. We compile everything you need to know about...
Understanding Churn: 3 Reasons Why Your Customers Leave
Dec 3, 2020, 10:00 PM
No marketing is ideal, but there are ways you could identify motives behind and reverse the trend.
Adapty November update
Dec 1, 2020, 10:23 AM
New Segments, interface speed increased many times, iOS&Android SDKs updated
iOS 14 & IDFA & Attribution: A Global Change in the Mobile Advertising Market
Nov 9, 2020, 2:08 PM
The mobile industry is undergoing one of the most fundamental changes of recent years. Apple has decided that early 2021, app developers will no longer have access to IDFA by default. IDFA is a unique device identifier used for ad...
Adapty October update 🍁
Nov 4, 2020, 3:17 AM
Custom JSON, new events, iOS 14 support, and more.
Adapty September update
Oct 2, 2020, 6:07 AM
New interface, warnings, teammates and more. Read now.
iOS in-app purchases: Initialization and purchases processing
Aug 24, 2020, 7:49 AM
We continue our series of articles dedicated to iOS in-app purchases. In the previous part, we have discussed the process of creating in-app purchases and their configuration. Now we are going to show you how to create a simple paywall...
Designing mobile subscriptions workflow
Aug 4, 2020, 6:26 AM
Nowadays around 80% of mobile apps use subscriptions. Due to this, we have hundreds of approaches on how and when to show a subscription offer to a user, how to motivate him for the purchase, and what can attract him.Some important issues...
Designing scalable API on AWS spot instances
Jul 22, 2020, 11:57 AM
Cutting down infrastructure costs 3 times by using AWS Spot Instances.
iOS in-app purchases: Configuration and adding to the project
Jul 10, 2020, 10:56 AM
Learn how to create purchases in App Store Connect and configure subscriptions.
Is the App Store revenue cut too high? Adapty compares it with other ecosystems
Jun 24, 2020, 5:03 PM
Just days before WWDC 2020 Apple is facing rage from developers over the commission it charges apps on the App Store. We took a deep dive on the topic of IAP fees.Trust or anti-trustIt all started last Tuesday, June 16th with a rejection...
Growing mobile in-app subscriptions: the right way
Jun 22, 2020, 4:06 PM
App Annie claims that 94% of all top-250 apps in the App Store are monetized using an in-app subscription. The same is true for the vast majority of apps that are not as popular. Usually, only 3–5% of all users convert into buying a...
Building Sales Funnel for Subscription App: What Do You Need To Know To Make It Work
Dec 2, 2019, 8:23 AM
Building Sales Funnel for Subscription App: What Do You Need To Know To Make It Work
"What am I doing wrong with my subscription iOS app?" marketers mistakes
Nov 18, 2019, 4:29 AM
Sometimes it seems that everything is calculated and works well, but subscribers still leave. We figured out what mistakes marketers could make. Some details are very easy to overlook.