Happy Valentine’s Day from Team Apptentive
Feb 11, 2021, 10:44 AM
“Customer Love” is a core value at Apptentive, and Valentine’s Day is always a big deal for our team. And although this year looks a little different than previous years, we still know how to celebrate in style! In 2015, Apptentive started...
Adapty January update ⛄️
Feb 3, 2021, 8:24 AM
Price testing, SDK updates and more
30 Steps to Mobile App Launch
Feb 2, 2021, 1:51 PM
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile...
10 strategies to market your app
Feb 1, 2021, 7:13 PM
When it comes to app marketing, there are quite some good ideas and strategies out there you can give a try. Here are our favorite 10 strategies to market your app. 1. Create an app landing page As a target for potentially interested...
How to run A/B test for mobile paywalls in Adapty?
Feb 1, 2021, 10:42 AM
Learn why Adapty A/B testing for paywalls is different and why it helps you +40% your revenue
All In or Diversify
Jan 31, 2021, 1:01 PM
How I Think About Investing in My Apps
2021: Live By the Fan or Die by the Mob, Which Side are Your Customers On?
Jan 29, 2021, 10:50 AM
For large consumer brands, 2021 is going to be the Year of the Fan. This year having a loyal and vocal fan base will be preconditions for thriving in today’s environment. Conversely, it’ll be clear if you don’t. If you don’t have an...
The Journey of a Brand
Jan 28, 2021, 12:43 AM
Rebrands can happen for a variety of reasons. The most likely ones including staying relevant to your audience, differing context, internationalization, or for company growth — the feel for something that represents the modern version of...
Q&A: Key Lessons from Pilot’s Mobile Experience & Loyalty Program
Jan 27, 2021, 1:39 PM
As an essential business that remained critical during the COVID-19 pandemic, Pilot Flying J relied on its mobile experience to provide a look into customer behaviors, needs, opinions, and feedback. They then used this data to inform their...
How to create and configure in-app subscriptions on Android
Jan 27, 2021, 2:39 AM
Ultimate tutorial on how to get up and running with subscriptions for your Android app
5 Ways to Meet Customers Where They Are
Jan 26, 2021, 10:14 AM
Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take...
Try my new app, Like Expert!
Jan 23, 2021, 12:52 PM
Hey all, I wanted to personally invite you all to try my new app Like Expert. It’s now available on TestFlight! Here's how it works. You upload …
Buy Online, Pick Up in Store (BOPIS) Isn’t Going Anywhere – Here’s How to Adjust Your Customer Experience
Jan 21, 2021, 7:29 PM
The last year revolutionized how retailers think about online shopping and how it merges with the in-person, in-store experience. At this point, thousands of retailers have implemented some sort of buy online, pick up in-store (BOPIS)...
On Apple Planning to Ditch Touch Bar
Jan 21, 2021, 4:28 PM
Note: This is currently a rumor, and I hope it doesn’t come to pass.I remember the early 90s, when I was first considering getting a 5-string bass. 5-string had suddenly become very popular, thanks to Grunge and a lot of other popular...
How to price mobile in-app subscriptions
Jan 20, 2021, 4:56 AM
In an era of booming subscriptions, when your product is competing with Netflix and Spotify, an appropriate pricing strategy is essential.
Applications we use – our favorite tools (update 2021)
Jan 20, 2021, 4:02 AM
It is 2021 – time for an update of our “Applications we use – our favorite tools” blog series. An overview of tools we like and use frequently (an update to our 2018, 2019, and 2020 article). These tools are...
App updates and Automation
Jan 18, 2021, 4:51 AM
App publishers have to observe many things. They certainly get to the point where they try to combine app updates and automation. Complying with the guidelines of the platform operators. Create texts and images. And here, too, there are...
Out now: App Store Manager
Jan 15, 2021, 4:52 AM
Over the last few months, we’ve almost redeveloped our App Store Localizer. Under the hood, an extremely large amount has changed and improved. So much has changed, we renamed the whole application. App Store Localizer becomes App...
How to Create a Loyalty Program for Your App
Jan 12, 2021, 12:48 PM
It’s common knowledge that loyalty programs work wonders to keep customers coming back time and time again. So, why is this? Mobile loyalty programs work because they: Retain and engage customers better: Gamification through points and...
Uploading app assets to Google Play and the App Store
Jan 12, 2021, 4:11 AM
Publishing apps consists not only of the actual program code of the app itself but also of many other materials. This includes texts, images, videos, and various additional information such as privacy policies. You can see this in the...
Adapty December update ❄️
Jan 11, 2021, 2:22 PM
Cohorts, React Native & Unity SDK, Apple SMB program support.
The TestFlight App Strategy
Jan 8, 2021, 5:14 PM
Building MVPs quickly with Parse to validate ideas
How to Transfer Applications for App Store Small Business Program Members
Jan 6, 2021, 8:36 PM
The App Store Small Business Program offers lowered commission cost with one big caveat: no app transfer. But apps graduating from a “hobby” into a “small business” would definitely involve transferring ownership....
Slopes Diaries #38: Android
Jan 6, 2021, 10:24 AM
Well, it finally happened. The "1.0" for Slopes launched in the Play Store yesterday. I've tweeted here and there about the journey over the last year+, even chatted about it on a podcast, but I haven't written much about it since I...
The Most Popular Product Management and Mobile Marketing Content of 2020
Dec 31, 2020, 11:23 AM
Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. As someone who...
Founder letter: 2020 review, pre-seed round and 500 Startups
Dec 31, 2020, 7:44 AM
Adapty raised $500K for pre-seed round and accepted to 500 Startups
Out now! App Management with the new App Store Manager
Dec 28, 2020, 6:18 AM
App publishing requires app addicts to not only develop the actual app but also create and manage additional collateral materials. This includes titles, keywords, texts, images, videos, and much more. On the one hand, the creation of these...
Apple says you can’t use email lists for targeting anymore
Dec 27, 2020, 2:00 AM
App Store recently included sharing of email lists into its definition of tracking, thereby removing one of the last effective ways of pre-iOS 14 era.
The Power of Compound Interest with Self Improvement
Dec 25, 2020, 3:09 PM
Applying compound interest to your life to achieve exponential personal growth
SCA for in-app subscriptions. How it affects developers?
Dec 24, 2020, 6:45 AM
From 31.12.2020 all in-app purchases greater than €30 in EU will require bank confirmation.
The first time hackers attacked our servers
Dec 23, 2020, 10:13 AM
First time hacked
How to design paywall to pass review for App Store
Dec 22, 2020, 5:45 PM
80% of purchases are made via the first paywall, so it remains crucial in pursuit of working business model for a subscription-based app